Diving into the streaming market with an IPTV/OTT service can be streamlined and cost-effective with FastoCloud’s CrocOTT solution. Here’s a step-by-step guide to starting your own IPTV/OTT business on a budget:
What you’ll need:
Step 1: Content Acquisition
Your service needs a range of video content. Whether it's live broadcasts, series, or movies, obtaining the right to stream this content is your first step.
Step 2: Electronic Program Guide (EPG)
An EPG is your viewers' roadmap to what’s showing on your service. This tool is essential for users to browse through schedules and find their favorite programs.
Step 3: Server Infrastructure
To deliver your content to viewers, you’ll require servers. At CrocOTT, we can suggest where to get this infrastructure for $25 per month, ensuring a high-speed 10Gbit/s connection for seamless streaming.
Step 4: Domain Registration
Your online identity begins with a domain name. This web address will lead your audience to your streaming service. Registering one typically costs around $12.
Step 5: Brand Identity
A unique logo and a catchy brand name will make your service recognizable. Your brand identity is how your audience will remember and refer to your service.
What CrocOTT offers:
Ready to Go Live
According to CrocOTT, setting up these elements can be achieved in a single day. You can read more about the setup process here. With the infrastructure ready, you can move on to sell subscriptions. CrocOTT charges a service fee of $0.2/$0.1 per connection. or instance, if a customer uses three devices, that counts as three connections.
If you have 100 viewers, and each has one connection, the control panel would cost $20 monthly. Adding up the expenses: $500 lifetime payment for content access, $25 for the server, and $20 for the panel management, you start with 100 subscribers. Therefore, the monthly cost would be $45 ($20 + $25) in addition to the optional players, which average $500 per platform for a whole lifetime.
Charging each subscriber between $5 to $20 monthly, even at the lowest rate, you would be making $500 every month. This model ensures you can recoup your initial investment within the first month. You can find our recent article about monetization strategies here.
Growth = Profit
If your customer base grows from 0 to 100 over three months, the business breaks even in that quarter. Afterward, you will begin to see profits. This article highlights a case study of a client who successfully utilized CrocoTT's services, showcasing a story of significant growth and success.
CrocOTT by FastoCloud provides an effective route into the IPTV/OTT market, requiring minimal initial investment and offering a scalable approach. With a clear plan and moderate pricing, business owners can quickly return their investment and cultivate a profitable streaming service, even in a competitive digital landscape.